# How to configure my AI?

At HotelSpeaker, our mission is to craft highly personalized responses that have the greatest impact on future reservations. To make this possible, we create a **unique AI persona** for each establishment.

You can enhance your AI persona's information at any tim&#x65;**.** This can be done **proactively** via the chat. You can include brand guidelines, specific instructions, or generic updates (breakfast, parking info etc).&#x20;

You can also refine your AI persona in real-time by [reporting errors in AI-generated responses](https://hotelspeaker.gitbook.io/product-docs/overview/faq/how-to-report-an-error-for-an-ai-response) and selecting outdated etsablishment information.

With the **establishment** settings, you can specify whether you allow us to use humour and/or emoticons.

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